Nike Air Vapormax Mesh Women's Running Shoes

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€78.00
Reference: 9000000013_30811
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Nike Air Vapormax Mesh Women's Running Shoes
AIR TO MOVE YOU FORWARDS The Nike Air VaporMax Women's Running Shoe brings the reinvented cushioning system with an updated upper. A mesh design sits atop the lightweight, bouncy cushioning for the feeling that you're defying gravity.   LIGHTWEIGHT CUSHIONING Air cushioning provides maximum impact protection from heel to toe. Carved-out sections of the sole help keep the shoe incredibly flexible and lightweight.   BREATHABILITY Made to let heat escape and air flow in, the mesh upper helps keep your feet cool. It's lightweight and smooth for total comfort from start to finish.   SUPPORT Lightweight overlays from the midfoot to the heel provide support without bulk. The midfoot overlays are synthetic leather with a tumbled texture, combining the look of a sneaker with the innovation of a performance shoe.   MORE DETAILS •Plush-feeling collar wraps the ankle for extra comfort •Overlay on the toe adds structure for a stable feel •Rubber pods on the sole for durability •Weight: 326g approx.   Air VaporMax ORIGINS The Air VaporMax represents a new era in Nike innovation. "It's changed our whole philosophy on how we design for Air", says Cushioning Innovation Designer Zachary Elder. With the VaporMax, the designers wanted to truly capture the feeling of "running on air". The designers started by restructuring the Air unit so they could attach it directly to the upper. "That was the biggest challenge", says Tom Minami, Senior Footwear Designer—but it was worth it. "Without any midsole or sockliner, you get to feel the Air in a whole new way". In previous Air Max models, the goal was to fill the sole with as much Air as possible, but in the VaporMax, the focus is on using the Air efficiently. "As you step down, each lug gets pushed into the Air unit, ramping up the pressure", Elder explains. "As you step off, the pressure releases, creating that springy bounce". After the seven-year journey from ideation to release, Elder and Minami are excited for what's to come. "I'm super proud of the product", Elder says. "This new approach is going to be a huge turning point for Air—and for Nike".    
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About Nike

Nike's history began in 1964, when Phil Knight, a track and field athlete, and his coach, Bill Bowerman, founded Blue Ribbon Sports with the aim of importing affordable sports shoes from Japan. In 1971, they decided to rename the company Nike, inspired by the Greek goddess of victory, and introduced the famous "Swoosh" logo, designed by Carolyn Davidson. Nike quickly became known for its innovative and quality solutions in sports equipment, introducing its first shoe with an air sole in 1978. In the 1980s, it took off with the Air Jordan series, thanks to its collaboration with legendary basketball player Michael Jordan. Today, Nike is one of the top global leaders in the field of sportswear and footwear, known for the innovation, technology and modern style of its products.

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