New Balance Relentless Women's Bra

About New Balance

The history of New Balance begins in 1906 when it was founded as the "New Balance Arch Support Company" by the British William J. Riley. The first New Balance shoe that became known was the "Trackster" in 1960, a running shoe that has left its mark to this day. In 1972 the Greek-American Jim Davis, known as one of the largest manufacturers of sports shoes in the world, chose to buy the company on the day of the Boston Marathon. Four years later, New Balance made a splash and became one of the top sporting goods companies worldwide. It didn't take long for it to enter the Top Brands 'list', as in the early 80s, both sales and the product range began to feature even more technology as well as first-class materials. The public became more and more loyal to New Balance, as a result of which it expanded its designs. In 2015, the company signed a contract with the Liverpool team. To this day, the New Balance company is known both in the field of sports goods and in the field of casual & lifestyle products.